StickTogether
Visual/Brand Communications
2020
Role: Visual Designer @ Design Insight
My first time eating amazing Lok Lok in Singapore
During my stint at Design Insight, I had the opportunity to design the branding visuals for StickTogether - a Lok Lok stall known for unconventional flavours like crispy abalone with ebiko and wanton quail egg. These are the guiding phrases:
Fun. Adorable. Something to smile about amidst the pandemic.
The Logo
Hedgehog / Octopus?
We thought about using a hedgehog as StickTogether’s adorable mascot, as the Lok Lok sticks could be placed on its spines. Alternatively, as the stall is located in front of a prominent octopus statue in Marine Parade, we also considered using the sea creature.
We eventually settled on the concept of a hedgehog as the link to Lok Lok was stronger. Various vibrant colour palettes and styles were explored:
Introducing … Pok Pok!
Stall Graphics
Signboard
A simple and eye-catching design that one can easily identify from afar - “The one with the hedgehog in front!”
Modular Menu
As the owners frequently concoct new items, we decided to make a modular menu board where the food, sauces and icon tags can be easily removed and moved around. These tags were printed out, cut and stuck with velcro.
(Food Photography: George Leung)
Posters
Whenever there are new food items or promotions, I ensure that they get the attention they deserve at the front of the stall.
(Photography: George Leung & Frozt)
Social Media
A Day in the Life of a Hedgehog
Pok Pok appears on StickTogether’s social media twice a week, reminding viewers to wear a mask, sharing about the latest lobangs, and dropping teasers for an upcoming food items. The following posts increased reach by over 200% and engagement by over 100%.
Epilogue
“No more LOK-down, come StickTogether!”
I admire the owners for constantly thinking of new ideas, especially during the period of time when dining-in was prohibited. That’s when visual communication becomes even more important, and I hope the visuals did the amazing food justice.
Special thanks to:
Design Insight, StickTogether and George